Mumbai, June 05 2026: A preferred destination for cinematic entertainment, Sony MAX has once again demonstrated its unparalleled ability to transform regional successes into a nationwide phenomenon, bringing compelling stories to audiences across India.
With the World Television Premiere of Laalo – Krishna Sada Sahaayate, Sony MAX successfully expanded the film’s reach beyond the Gujarati audiences, introducing it to Hindi-speaking audiences across the country aamplifying a regional favourite into a massive, shared viewing experience for families nationwide.
The premiere resonated strongly with viewers, delivering an overwhelming response and helping the channel emerge as the No. 1 channel in its time slot, outperforming all TV channels in HSM Urban. The film delivered an outstanding 2 million AMA (SD+HD), making it the top-rated title in its category in Week 20 in HSM Urban. In Gujarat Urban, the premiere delivered a remarkable 1.1 million AMA (SD+HD), making it the third highest rated premiere in the category since June 2025. A total of 8.4 million audiences tuned in to watch the premiere across India. *Source BARC, TG 15+
Sony MAX Spokesperson: “For Sony MAX, every film is more than entertainment, it’s an opportunity to create a collective celebration. We believe every great story deserves a grand stage and the biggest possible audience. The incredible warmth with which our viewers embraced Laalo is a testament to the enduring power of family entertainers and reinforces our curated approach in scouting cinematic gems and presenting them to a wider audience who treasure authentic storytelling.”
The exceptional performance of Laalo reflects the rising appetite for high-quality content among pan-India audiences when showcased on a powerful platform like Sony MAX. By curating stories with universal emotional resonance and giving them a national stage, the channel bridges remarkable storytellers with millions of movie enthusiasts. At its heart, Sony MAX is guided by a singular passion — celebrating India’s enduring love for cinema. Every premiere becomes more than entertainment; it transforms into a shared cultural moment, proving that for Sony MAX, films are true celebrations.
