Mumbai : In India, snacks are more than just something to eat—they are woven into the little moments that bring joy to everyday life. Be it with a cup of tea, between busy work hours, or while spending relaxed time with family, snacks move at the same pace as our daily routines. Giving a fresh identity to this emotional connection, Gopal Snacks has launched a national advertising campaign for its popular product Gathiya, titled “A Big Solution for Small Hunger,” beautifully blending taste, tradition, and modern lifestyle.
Through the “A Big Solution for Small Hunger” campaign, Gopal Snacks conveys that Gathiya is not merely about satisfying hunger, but about elevating small breaks in the day with a familiar, comforting taste. It seamlessly fits into the fast-paced lives of the youth, the short pauses of working professionals, and the warm, everyday moments of homemakers—making it a snack for every occasion and every lifestyle.
A key highlight of the campaign is its three films, each portraying authentic and relatable slices of life from different consumer segments. Whether it’s a moment of fun with friends, a quick office break to beat fatigue, or a calm, cozy moment at home, every story presents Gathiya as a trusted and comforting companion. The films are tied together through a single song, recreated in different voices and styles to match each mood and setting, helping the message connect more deeply with audiences.
According to Gopal Snacks CEO Raj Hadvani, the campaign marks an emotional as well as strategic milestone for the company. Gathiya has been the foundation of Gopal Snacks’ success story, and the time has now come to give it the recognition it truly deserves. He believes that simplicity is the greatest strength—and Gathiya, with its simple yet timeless appeal, connects generations, lifestyles, and consumer segments effortlessly.
The grand launch of the campaign at the prestigious 70th Filmfare Awards, where Gopal Snacks participated as the official snacks partner, further underscores the brand’s ambition to position Gathiya as an iconic snack on a national scale.
Overall, “A Big Solution for Small Hunger” is not just a tagline—it reflects a genuine insight into the everyday lives of Indian consumers, where every small hunger finds a big, reliable, and flavorful answer in Gopal Gathiya.
