Bharti AXA Life launches a new savings product with guaranteed income and life cover till age 100 years option


• A Comprehensive Product with multiple plan options
• Guaranteed income to fulfil key financial goals and a life cover for the entire policy duration
• Guaranteed income and life cover up to age 100 years
• Flexible premium payment and policy term options
• Add-ons (riders) to create a comprehensive safety net

MUMBAI/NEW DELHI, October, 11, 2021:Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, today announced the launch of a new participating savings product – Bharti AXA Life Unnati. This plan is designed to provide long term financial stability to individuals with the dual benefits of savings and protection in one single plan.


Bharti AXA Life Unnati has been envisioned by keeping customers at the core of its value proposition. It empowerscustomers to create wealth with guaranteed financial returns and enables them to plan for key life goals with options to enjoy guaranteed returns from the second year onwards.


Bharti AXA Life Unnati is a comprehensive product which offers four plan options, flexible premium payment term and multiple add-ons in terms of riders. This allows customers to customize the product as per their needs and life goals.
Thefour plan options offered under this plan are –
1) Whole Life Income option –Provides guaranteed income starting from the 2nd year onwardswith cash bonuses (if declared) till age 100 years. This is a ‘4G’ plan that can help cover the expenses of three generations and offers guaranteed returns. Hence, this plan is suitable for the people between the age group of 35-50 years that needs to take care of their parents, children and need the support of an additional income.


2) Endowment option – Provides lump sum benefit, enabling a policyholder to meet long term goals. The plan option also offers two variants – one in which premiums are waived off in case of death of life insured and the second in whichthere is an option for a higher life cover. This is suitable for customers who wish to fulfil a specific goal with a lumpsum amount at the end of the policy such as child’s higher education,downpayment for a house, enjoy a foreign holiday and more.
3) Moneyback Option –Gives a guaranteed moneyback equal to one annualized premium every 4th year during the policy term along with a lumpsum amount at the end of the policy term. This is idealfor customers who don’t want a lock-in for a long duration and instead desire sizeable returns at regular intervals.
4) Immediate Income Option –Provides regular income in form of cash bonuses (if declared), from the 2ndpolicy year and provides a lump sum amount at maturity. This plan helps to augment the customer’s income and meet their immediate needs which their salary may not be able to provide.


In all these options, death cover prevails during the entire policy term and in case of unfortunate death of the life insured, the death benefitis paid to the family (nominee or beneficiary).
Speaking on the launch of Bharti AXA Life Unnati, Mr. Parag Raja, Managing Director & Chief Executive Officer, Bharti AXA Life,said, “At Bharti AXA Life we have imbibed a culture of being persistent in our approach to provide customers with innovative solutions. Keeping in mind the evolving customer needs, we designed Unnati – a comprehensive life insurance plan for customers at each life stage.It not only offers immediateassured income options and protection up to the age 100 but also helps customers remove uncertainties in fulfilling key life goals. With Bharti AXA Life Unnati, we will continue to leverage innovation and further build on our mission to help customers #DoTheSmartThing and create a financially secure tomorrow.”
”With Bharti AXA Life Unnati, we are helping people remove uncertainties from financial planning through assured income options. This is ideal for risk-averse individuals who aim to generate an additionalsource of regular income and achieve assured financial returns for tomorrow,” Parag added.

Bharti AXA Life Insurance Company Ltd.
Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecom, agriculture business, and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture company has a 51% stake from Bharti and 49% stake of AXA. The company has a pan-India presence through its 254 offices and offers a wide range of value for money and need-based insurance products targeted at individuals and groups.

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