Kolkata, West Bengal, India
Zip Zap Energy Drink from Tata Consumer Products, brought an unforgettable burst of excitement to the Durga Puja celebrations at Kolkata’s Hathibagan with its exclusive activation, Zip Zap Energy Hour.
Every hour, the sound of eight Zip Zap-branded dhols reverberated through the crowd, creating a magnetic draw for pandal hoppers. These three-to-five-minute dhol sessions set the perfect rhythm for the evening and were accompanied by lively crowd engagement, free product sampling, and interactions with festival-goers.
Priced at just Rs. 10, Zip Zap Energy Drink comes in a convenient cup format, 180 ml non-carbonated caffeinated beverage with vitamins and is available in a red, berry-flavoured variant that balances taste with vitality. Staying true to its brand promise, “Jab Life Ki Zip Jaye, Zap Se Wapas Laaye”, the product positions itself as an affordable, accessible, and youthful energy drink for today’s fast-paced consumers.
Held on 28th and 30th September, between 7 PM and midnight, the activation transformed Hathibagan into a high-energy zone where festive beats met brand engagement.
Zip Zap Energy Hour left Hathibagan buzzing with excitement and stood out as one of the most memorable brand activations of this year’s Durga Puja. Through this initiative, Tata Consumer Products successfully combined celebration, energy, and consumer engagement while strengthening Zip Zap’s connection with Kolkata’s festive crowd.
